Meadow Fresh milk company in New Zealand
“On July 12th of 2009, Britomart Station in Aukland was covered with 1,250 square meters of turf grass. The grass had been rolled out and setup throughout the night before, ready and waiting for the first trains to arrive at 7 a.m. I love the idea of these people rolling into the station with no idea that the grass is there, with cameras ready to capture the genuine reactions of the passengers as they step off into the grass, taking off their shoes and being handed little cartons of milk with straws. The station looks like it’s been transformed into a park complete with kids playing around with soccer balls. For one day this station wasn’t just a sea of concrete where people passed through on the way to or from somewhere, but they actually stopped to enjoy the moment.
After a full day of covering the concrete floors of the train station, the sod was then rolled up and transported to a local school where it would carpet the areas between new classrooms being built.
And of course, I had to track down the actual commercial that was shot. The music is perfect, captures that child-like spirit that seems to be brought out in people as they see the surprise awaiting them at the platform. This just continues to show that a little bit of green can do wonders for people.”